8.16.2008

research as advertising?

this site for uniqlo is interesting because of something that bores the hell out of a lot of cd's i know... research.

this idea is great for many reasons around consumer transparency, social reinforcement, etc... but one of the coolest things to us is it uses the research budget to produce content...

we are guessing uniqlo was going to spend the money to do the research anyway... 
why not shoot the answers on a simple seamless background and produce hundreds of talking head pieces of content?

why not indeed?

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