farm likes every video ever made online.
why do we need linear mtv again?
10.24.2008
farm @ poptech - the economics edition
clay shirky the author of here comes everybody (i read it twice... and i never do that) is talking about generosity...
basically how to design interactions that enable people to do all the little things in the world that add up to a big difference.
this is an area we look at intently at farm... how do you reward people for behavior that rewards the brand?
specifically if the brand is trying to do something great for society like... micro-finance... or open source charity...
how do you super enable the behavior needed to fuel it and spread it?
chris anderson is up there also...
also talking about non-monetary transactions (fancy word for giving)....
this pairing is interesting to me because everyone knows about the anderson's long tail but... but i think shirky has the better more encompassing view with his power law perspective...
farm is always up for a bit of a enomics rumble...
basically how to design interactions that enable people to do all the little things in the world that add up to a big difference.
this is an area we look at intently at farm... how do you reward people for behavior that rewards the brand?
specifically if the brand is trying to do something great for society like... micro-finance... or open source charity...
how do you super enable the behavior needed to fuel it and spread it?
chris anderson is up there also...
also talking about non-monetary transactions (fancy word for giving)....
this pairing is interesting to me because everyone knows about the anderson's long tail but... but i think shirky has the better more encompassing view with his power law perspective...
farm is always up for a bit of a enomics rumble...
10.23.2008
farm @ poptech - the gladwell edition
medium hair malcolm gladwell is talking about his new book outliers.
he's talking about potential...
how many people who have a the potential reach that potential?
how high are capitalization rates in america?
they are low... lower then you think...
medium hair gladwell using high school athletics as an example...
there is low capitalization on athletic college scholarships in intercity high schools...
1 in 6... so inner city high school capitalization is about 16%...
so basically if everyone who could play.. did play...
either the level of play would increase massively in the mlb, nba, nfl, etc...
or..
you would need larger leagues, with more teams for all the good players...
farm loves sports... so either way this sounds good to us...
great stuff...
live.poptech.com
he's talking about potential...
how many people who have a the potential reach that potential?
how high are capitalization rates in america?
they are low... lower then you think...
medium hair gladwell using high school athletics as an example...
there is low capitalization on athletic college scholarships in intercity high schools...
1 in 6... so inner city high school capitalization is about 16%...
so basically if everyone who could play.. did play...
either the level of play would increase massively in the mlb, nba, nfl, etc...
or..
you would need larger leagues, with more teams for all the good players...
farm loves sports... so either way this sounds good to us...
great stuff...
live.poptech.com
farm @ pop!tech - saving the world
farm is at pop!tech taking in scarcity & abundance.
dr. saul griffith is going through his genius accounting of his personal energy consumption...
and has just lunched wattzon.com... it looks very cool..
sort of an open source, crowd sourcing platform built to benchmark personal energy consumption...
please have a look.
the question he just posed is not "what to do"...
"it's what temperature do we want the earth to be at?"
steaming now at live.poptech.com
dr. saul griffith is going through his genius accounting of his personal energy consumption...
and has just lunched wattzon.com... it looks very cool..
sort of an open source, crowd sourcing platform built to benchmark personal energy consumption...
please have a look.
the question he just posed is not "what to do"...
"it's what temperature do we want the earth to be at?"
steaming now at live.poptech.com
10.21.2008
what will you do with android?
as of today, android is not just a phone.
today with the launch of the android open source project, it's is an open software stack that enables machine to machine (m2m) communication.
we have to admit there's a small chance this might bring skynet sooner than anticipated...
but farm still thinks it is very cool and will prove to be a big deal in marketing and communications.
today with the launch of the android open source project, it's is an open software stack that enables machine to machine (m2m) communication.
we have to admit there's a small chance this might bring skynet sooner than anticipated...
but farm still thinks it is very cool and will prove to be a big deal in marketing and communications.
10.09.2008
10.03.2008
obama iphone application
The Obama camp continues to push the envelope in how campaigns use digital to reach voters with a new down loadable iPhone application that is available through the iTunes store or through the App Store button on iPhones. There are some very cool and useful features and it is well populated with contextually dynamic information. This is one of the first applications I have seen that utilizes the address book in an interesting way: You can call friends from your address book to help get out the vote and it will tick them off to help you keep track of your calls.
10.02.2008
Local Positioning System
Nokia are soon to test an indoor GPS system at a shopping mall in Helsinki using their Nokia Maps software and N-Series range of phones. The localised GPS system can guide you to specific stores and services within the centre.
As the technology advances we expect your phone to be able to tell you where to go in the mall based on how you're feeling, what your interests are and what you've been doing. - it'll know this of course, because it's your phone and it's always with you.
Your calendar knows you missed your check up at the dentist so proceed to the third floor to the walk in dental centre. Been taking a lot of pictures recently with your camera-phone? Why not get some of them printed out at the Kodak Centre on the fifth floor.
Nokia Local Positioning System is a direct marketers dream.
As the technology advances we expect your phone to be able to tell you where to go in the mall based on how you're feeling, what your interests are and what you've been doing. - it'll know this of course, because it's your phone and it's always with you.
Your calendar knows you missed your check up at the dentist so proceed to the third floor to the walk in dental centre. Been taking a lot of pictures recently with your camera-phone? Why not get some of them printed out at the Kodak Centre on the fifth floor.
Nokia Local Positioning System is a direct marketers dream.
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