clay shirky the author of here comes everybody (i read it twice... and i never do that) is talking about generosity...
basically how to design interactions that enable people to do all the little things in the world that add up to a big difference.
this is an area we look at intently at farm... how do you reward people for behavior that rewards the brand?
specifically if the brand is trying to do something great for society like... micro-finance... or open source charity...
how do you super enable the behavior needed to fuel it and spread it?
chris anderson is up there also...
also talking about non-monetary transactions (fancy word for giving)....
this pairing is interesting to me because everyone knows about the anderson's long tail but... but i think shirky has the better more encompassing view with his power law perspective...
farm is always up for a bit of a enomics rumble...
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